Our Partners
Our Story
The Bayfront Group began with a shared experience of building something new.
Alex Brau and Marcelo Abinum met at Inter Miami CF, where they helped build the financial foundation behind David Beckham, Jorge Mas, and José Mas's vision for the club. Their work brought together financial planning, reporting, and long-range modeling to support the practical decisions involved in launching and growing the business.
Working with investors, private equity groups, and bankers, they developed the analysis and projections that helped support major financing efforts. Alex also led operations, connecting the financial plan with the day-to-day work of running the organization.
Along the way, they built trust in one another and discovered how much they enjoyed helping an entrepreneurial vision become a working business. As entrepreneurs themselves, they saw an opportunity to bring that same commitment to other owners: understand what they are building, strengthen the business behind it, and help them prepare for what comes next.
That became Bayfront. Today, the firm combines experienced partner leadership with a network of accounting and finance professionals to help owners improve performance, prepare for an exit, and work through financial challenges.
The heron is a nod to where the partnership began. It reflects a shared history, a commitment to their community, and the belief that meaningful work is even better when you enjoy the people you build with.
Alex Brau, CPA
Alex Brau helps business owners strengthen financial performance, improve cash flow, and turn strategic plans into practical action. He brings more than 20 years of finance and operating leadership across professional sports, construction, staffing, healthcare services, and logistics, with experience in growing businesses, acquisitions, and complex multi-entity organizations.
His perspective comes from leading both finance and operations. At Inter Miami CF, where he held concurrent CFO and COO responsibilities, Alex helped launch the franchise and build its financial infrastructure. His work included overseeing a nine-entity structure, supporting private equity transaction planning, and contributing to stadium financing and operational planning. Earlier leadership experience at MasTec/SEFNCO further developed his ability to connect financial planning with operating decisions.
As Ascendo Resources' first CFO, Alex strengthened reporting and financial transparency across subsidiaries, secured and refinanced debt facilities, and drove more than $1.4 million in cost savings. His work included GAAP compliance, financial systems, and the adoption of lease accounting standards.
Alex also brings experience with businesses under financial pressure. As CFO of Service America, he worked on cash forecasting, expense reductions, pricing and profitability, collections, and operating improvements during a turnaround effort. At logistics business HiveHub, he built the finance function and worked to improve cash flow through lease negotiations, financing, and operating discipline. His background also includes working with banks during a company's loan default.
At Bayfront, Alex works with owners of established, privately held businesses who need experienced financial leadership, want to improve business value before an exit, or face a transaction or financial challenge. He brings an operating perspective to the numbers and stays focused on the decisions that matter to the owner.
Alex is a Certified Public Accountant in Florida, holds a Master of Accounting from Florida International University, and is bilingual in English and Spanish.
Marcelo Abinum
Marcelo Abinum helps business owners understand what drives performance, evaluate their options, and build financial plans they can act on. He brings experience in financial planning and analysis, modeling, capital planning, and operational finance across established corporations, growing businesses, and professional sports.
Marcelo began his career in Royal Caribbean's executive development program, completing four rotations across the company in two years. At Chewy during its hypergrowth phase, he served as a finance business partner managing the financial planning and oversight of a $500 million marketing budget. He then moved into professional sports with Inter Miami CF and the Miami Heat. Those experiences gave him a perspective on both the discipline of established finance organizations and the flexibility required to build a new one.
As Inter Miami CF's first finance hire, Marcelo built the financial planning and analysis function during the franchise's launch. He developed financial models and projections to support growth and financing decisions. His work included structuring and closing $150 million in preferred equity financing. At the Miami Heat, he managed finance for the Kaseya Center, adding experience in the financial demands of venue operations.
At Bayfront, Marcelo works with owners of established, privately held businesses to strengthen forecasts, understand cash needs and profitability, and evaluate growth, exit, transaction, and turnaround scenarios. His work connects the factors that drive business performance with clear financial choices, giving owners a practical basis for action.
Marcelo holds a Bachelor of Science in Business Administration (BSBA) in Finance from the University of Florida and is fluent in English, Portuguese, and Spanish.
Experienced partners. Practical financial leadership.
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